16 Books to Read about Marketing and Branding

Written By Dan Demaria

Recently I was part of a panel talking to start-up entrepreneurs about marketing and brand-building. A question from the audience was which books I would recommend to read about marketing so I went back through my physical and virtual bookcase to pull out some that have influenced me over the years. It’s not a definitive list and there are many I’ve likely left off, but here are some that have shaped and are shaping my experience in the business:

  • How Brands Grow - Byron Sharp

  • The Attention Economy and How Media Works - Dr. Karen Nelson-Field

  • What Great Brands Do - Denise Lee Yohn

  • Positioning: The Battle for Your Mind - Al Ries and Jack Trout

  • Bill Bernbach Said - Bill Bernbach

  • Disruption - Jean-Marie Dru

  • Cutting Edge Advertising - Jim Aitchison

  • Cutting Edge Commercials - Jim Aitchison

  • How To Plan Advertising - Alan Cooper

  • Lovemarks - Kevin Roberts

  • Truth, Lies & Advertising: The Art of Account Planning - Jon Steel

  • Building Strong Brands - David A. Aaker

  • Hey Whipple, Squeeze This: A Guide to Creating Great Ads - Luke Sullivan

  • The Craft of Copywriting - Alastair Crompton

  • Moments of Truth - Jan Carlzon

    and the first book I ever read that got me excited about the ad industry

  • Guts: Advertising from the Inside Out - John Lyons

Hopefully some of these may inspire you also. Happy reading.

Dan Demaria https://www.brandnexus.com.au
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