Retail and Outdoor

Retail could involve retail advertising or bespoke POS (Point-of-Sale) solutions. Retail is often described as “the last ten feet” when a customer has entered a physical store - or a digital store – and is primed to buy but has yet to be converted to a sale. Here the customer is surrounded by your competitors – how are you going to cut through and get the sale?

  • The Digital Newspaper Stand

    The front page of a newspaper is the best way to sell that day’s newspaper. So what if you could have five “front pages” each day? This was a concept developed by our CEO Dan Demaria which he took from prototype to production and implementation of 750 units around Australia for News Corp Australia. This idea went on to win an International News Media (INMA) award presented in New York City. Dan directed the development of a proprietary Content Management System (CMS) that would display and rotate 4 screens a day promoting what was in the newspaper that day - whether this be in the areas of news, sport, food, social or whatever would be the key content sellers on that day. Retail outlets in which these units were placed - including newsagents, petrol & convenience and supermarkets - gained sales increases of 7% a day on average.

  • Outdoor

    Oakbank Racing Club train station domination at Flinders St, Melbourne. Common mistakes made in Outdoor advertising involve trying to do too much – your target audience is only spending seconds driving or walking by so your message needs to be succinct.