Brand Nexus helped South Australian winemaker Manser Wines latch onto the simmering dispute between the French and Australian Governments over the recent cancellation of the $90 million French submarine contract.

Launched in November, Brand Nexus published a series of newspaper ads for Manser Wines in The Advertiser (Adelaide) lamenting the breakdown of the relationship between the traditional allies but thanking France for the traditional wine-making methods the winery has implemented.

The 4 acres of “Block 4” at Manser Wines’ Southern Adelaide Hills estate mimics the “terroir” of the Côte-Rôtie in the Northern Rhône wine region of France – considered the home of Shiraz. With a sloping North-facing terrain and random multi-clonal Shiraz plantings, premium “Block 4” Shiraz is produced almost identically to the traditional Shiraz of the Côte-Rôtie.

Not content with promoting this offer of reconciliation in Australia, Brand Nexus ran French-language press for Manser Wines in France in the l'Eveil Quotidien newspaper which services the Northern Rhône wine region.

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